Committing to the Next Generation of Students
The marketing department at Jackson State University Reached out in the midst of re-introducing themselves as THE destination for scholastic excellence in the south. This included a multi-state initiative with photos of students from the areas where assets would appear. Email campaigns, flyers displayed at high schools, mailed postcards, and over a dozen billboards over a 6-month period garnered a lot of a attention.
This strategic and design-centric campaign yielded a 25% increase in freshman enrollment over the 2012 school year.